Negative Space Logo in Adobe Illustrator

Negative Space Logo in Adobe Illustrator

A negative space logo is a clever and visually striking design technique that utilizes the background space around and within a shape or letterform to create a secondary image or message. This technique not only adds depth and creativity to your logo design but also engages the viewer by revealing hidden elements within the negative space.

Adobe Illustrator is an excellent tool for creating negative space logos, offering a wide range of features and capabilities to bring your design to life. With its precise drawing tools and versatile shape-building options, you can craft clean and well-defined shapes for your logo.

Utilizing the Pen Tool, Pathfinder operations, and other shape manipulation tools in Illustrator, you can carefully carve out the positive and negative shapes within your logo design. By strategically incorporating and balancing these shapes, you can create an intriguing and visually appealing logo that captures attention.

The use of typography within negative space logos adds an additional layer of creativity. By skillfully incorporating letterforms and manipulating their shapes, you can create an interplay between positive and negative space that communicates your brand message effectively.

Experimenting with color choices is crucial in negative space logo design. Selecting contrasting colors for the positive and negative space helps create a clear distinction between the two elements. Additionally, exploring gradients, transparency effects, and texture overlays can further enhance the visual impact of your logo.

Maintaining simplicity and clarity is key in negative space logo design. By carefully refining and simplifying the elements of your logo, you can ensure that the negative space remains legible and recognizable even at smaller sizes.

Remember to test your negative space logo across different backgrounds and scales to ensure its effectiveness and readability in various applications. This will help you assess its visibility and impact in different contexts.

Adobe Illustrator provides a powerful platform for creating visually striking negative space logos. With its precise drawing tools, shape manipulation options, and typography capabilities, Illustrator empowers you to craft unique and memorable logo designs that leverage the power of negative space. Experiment, iterate, and refine your designs until you achieve a logo that effectively represents your brand with style and creativity.

In today’s Adobe Illustrator tutorial, we will create a Negative Space Logobut before that let me first explain to you what is negative space in a logo.

Negative space is the white space in & around the icons and letters. In Negative Space Logo, this white space (blank space) is utilized to create another letter, image, or icon.

Negative space art is popular among such types of logos and we will be creating negative space lettering in this tutorial.

So let’s begin with the logo tutorial by launching Adobe Illustrator and creating a new document.

We will create a Negative Space Logo with a letter H and D in which letter H will be the negative space letter.

Now follow the below steps:

Step 1

Select the Polygon Tool from the Tool Panel and draw a polygon on the artboard.

Step 2

Now select the Pen Tool and draw a horizontal line dividing the polygon into two equal parts.

Step 3

With the help of the Selection Tool, select the polygon and the line. Now go the Pathfinder Panel (Shift + Ctrl + F9) and click on Divide. This will divide the polygon into two equal parts.

After dividing the polygon into two equal parts, press Shift + Ctrl + G to ungroup the selection.

Step 4

Now select the second half of the divided polygon shape and fill it with color #f7941d. There is no stroke color in the shape.

Step 5

Now we will create the letter D with the help of Offset Path and Pathfinder Panel.

Select the right-side shape and click on Object in the Menu Bar. Then place the cursor on Path and select Offset Path.

Now create an Offset Path in negative value and click OK. (See the image below)

Now select both the shapes, which are on the right-hand side, and select Minus Front in the Pathfinder Panel.

Step 6

In this step, we will create a negative space letter.

Now select the Type Tool and type the letter H on the artboard.

Let the letter be selected and click on Effect in the Menu Bar. Now place the cursor on 3D and select Rotate.

With the help of 3D Rotate Options, we will rotate the letter to the Isometric Right position. Put a checkmark on Preview to view the rotation and then click OK.

Step 7

Now we have to place the letter H inside the shape in such a manner that the shape and size of the letter fit inside the shape.

For that, we have to make the letter an editable text. So select the letter and click on Object and then select Expand Appearance.

After expanding the appearance, Press Alt + Ctrl + 7 to release the Clipping Mask and then press Shift + Ctrl + Gto ungroup the selection.

Now place the letter inside the shape.

Step 8

As the letter H is now an editable letter, we will select its anchor points with the help of the Direct Selection Tool and drag them to fit the letter properly inside the shape.

Step 9

Now we will give a 3D look at the letter H. For that, select the Pen Tool and draw two lines as shown in the below image.

Now select the line, which is smaller in size, and draw a close path connecting the anchor points of the line and intersecting points of the other line. (See the image below)

With the help of the Selection Tool select the shapes which are on the left side.

Now select the Shape Builder Tool from the Tool Panel and click on the shape which we had drawn to give a 3D effect to the letter.